{"id":113,"date":"2024-07-15T03:06:41","date_gmt":"2024-07-15T03:06:41","guid":{"rendered":"https:\/\/jasa.koalakreatif.com\/?p=113"},"modified":"2024-07-16T07:04:23","modified_gmt":"2024-07-16T07:04:23","slug":"mengenal-performance-max-campaign-google-ads-dengan-optimasi-ai","status":"publish","type":"post","link":"https:\/\/jasa.koalakreatif.com\/index.php\/2024\/07\/15\/mengenal-performance-max-campaign-google-ads-dengan-optimasi-ai\/","title":{"rendered":"MENGENAL PERFORMANCE MAX, CAMPAIGN GOOGLE ADS DENGAN OPTIMASI AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"113\" class=\"elementor elementor-113\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff4159d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff4159d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0db07a4\" data-id=\"0db07a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa7ff8 elementor-widget elementor-widget-image\" data-id=\"0aa7ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1004\" height=\"591\" src=\"https:\/\/jasa.koalakreatif.com\/wp-content\/uploads\/2024\/07\/Client-Koala-2.jpg\" class=\"attachment-large size-large wp-image-138\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80acee2 elementor-widget elementor-widget-text-editor\" data-id=\"80acee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads meluncurkan fitur baru yaitu Campaign Performance Max yang diluncurkan sejak tahun 2021. Sejak kemunculannya, fitur ini menimbulkan pro dan kontra di kalangan advertiser karena fiturnya yang cukup berbeda dari campaign Google Ads yang biasanya. Seberapa bedanya? Dan apakah penggunaannya akan merubah cara pengiklanan di Google Ads kedepannya?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ed390 elementor-widget elementor-widget-text-editor\" data-id=\"97ed390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CARA KERJA PERFORMANCE MAX GOOGLE ADS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829e977 elementor-widget elementor-widget-text-editor\" data-id=\"829e977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max merupakan Campaign Google yang memanfaatkan kemampuan machine learning dari Google.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-performance-max\/498283\/\">Search Engine Journal\u00a0<\/a>membahas bahwa Google\u2019s AI mengoptimalkan beberapa aspek seperti audiens, creatives, optimisasi budget, strategi bidding dan lain sebagainya. Di luar itu, Anda tetap harus mengatur budget dan bid campaign Anda terutama ketika Anda memilih opsi target Cost per Action atau target ROAS dimana Anda tetap perlu mengatur target Anda sendiri. Selain itu, aspek seperti lokasi, bahasa dan Ads Scheduling atau penjadwalan Ads tetap harus Anda isi sendiri.<\/p><p>Optimasi Campaign ini didasarkan pada Conversion Goals atau sasaran konversi yang ada di level campaign. Dengan menggunakan machine learning dari AI Google, campaign ini akan dioptimalkan untuk mendapatkan tujuan sesuai sasaran yang sudah di set.\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11189316\/?authuser=0\">Google<\/a>\u00a0sendiri menginfokan bahwa penggunaan Performance Max meningkatkan jumlah konversi sebanyak 18% dari rata-rata konversi sebelumnya.<\/p><p>Namun perlu diperhatikan, bahwa penggunaan Campaign Performance Max membutuhkan anggaran harian minimal di $30 atau sekitar Rp 400.000, hingga Rp 500.000,- untuk menghasilkan data yang cukup sebagai dasar optimasi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c646f elementor-widget elementor-widget-text-editor\" data-id=\"91c646f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PERBEDAANNYA DENGAN CAMPAIGN SEARCH DAN CAMPAIGN GOOGLE LAINNYA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795a068 elementor-widget elementor-widget-text-editor\" data-id=\"795a068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ada beberapa perbedaan antara Campaign Performance Max dengan campaign Google lain seperti Search campaign diantaranya yaitu:<\/p><ul><li><strong>Placement<\/strong><\/li><\/ul><p>Pada campaign Google seperti search campaign, Anda harus memilih tipe campaign \u201cSearch\u201d dan memilih opsi placement Search network\u201d dimana \u201cGoogle Search Partner\u201d dan \u201cDisplay Network\u201d juga bisa menjadi opsi placement tambahan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64004b6 elementor-widget elementor-widget-image\" data-id=\"64004b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"868\" height=\"463\" src=\"https:\/\/jasa.koalakreatif.com\/wp-content\/uploads\/2024\/07\/Screenshot_321.png\" class=\"attachment-large size-large wp-image-115\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6908745 elementor-widget elementor-widget-image\" data-id=\"6908745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"903\" height=\"306\" src=\"https:\/\/jasa.koalakreatif.com\/wp-content\/uploads\/2024\/07\/Screenshot_322.png\" class=\"attachment-large size-large wp-image-114\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6beef elementor-widget elementor-widget-text-editor\" data-id=\"0f6beef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dan pada Demand Gen Anda hanya bisa memunculkan ads Anda pada Youtube, Discover dan Gmail. Sedangkan pada performance max, ketika Anda sudah memilih tipe campaign \u201cPerformance Max\u201d tidak akan ada opsi Networks sebagai opsi pemilihan placement Anda dan campaign Anda secara otomatis akan digunakan untuk beriklan di semua channel Google seperti :<\/p><ol><li>Search<\/li><li>Display<\/li><li>Youtube<\/li><li>Discover<\/li><li>Gmail<\/li><li>Maps<\/li><\/ol><ul><li><strong>Targeting<\/strong><\/li><\/ul><p>Selain placement, perbedaan lain terletak pada targeting ads mereka. Campaign Search menargetkan audiens yang aktif mencari produk atau jasa mereka pada Google Search. Cara menargetkannya yaitu menggunakan Keyword Targeting beberapa keyword yang sesuai dengan produk atau jasa Anda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a56499 elementor-widget elementor-widget-image\" data-id=\"7a56499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"524\" src=\"https:\/\/jasa.koalakreatif.com\/wp-content\/uploads\/2024\/07\/Screenshot_323.png\" class=\"attachment-large size-large wp-image-116\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0e115 elementor-widget elementor-widget-text-editor\" data-id=\"6d0e115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sedangkan pada Performance Max, targetingnya merupakan audiens yang mencari produk Anda pada seluruh platform Google. Cara menarget audiensnya menggunakan interest &amp; demografi yang di set pada audience signal, sehingga Anda bisa menarget audiens yang memiliki minat dan demografis yang sesuai dengan produk atau jasa yang Anda tawarkan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70da1d7 elementor-widget elementor-widget-image\" data-id=\"70da1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"588\" src=\"https:\/\/jasa.koalakreatif.com\/wp-content\/uploads\/2024\/07\/Screenshot_324.png\" class=\"attachment-large size-large wp-image-117\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764b7d3 elementor-widget elementor-widget-text-editor\" data-id=\"764b7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Targeting ini memiliki kemiripan dengan Campaign Demand Gen yang sama-sama menggunakan interest, namun pada performance max ads nya akan dimunculkan pada semua platform Google, sedangkan pada Demand Gen hanya pada Youtube, Gmail, dan Discover.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697100b elementor-widget elementor-widget-text-editor\" data-id=\"697100b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KESIMPULAN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a61171b elementor-widget elementor-widget-text-editor\" data-id=\"a61171b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Penggunaan Campaign Performance Max ini membuat perancangan Google Ads Anda menjadi jauh lebih mudah karena Anda bisa mengiklankan produk Anda ke semua platform Google menggunakan bantuan AI Google dengan hasil konversi rata-rata yang lebih bagus bila dibandingkan dengan Campaign Google lainnya.\u00a0<\/p><p>Namun, meskipun dengan proses yang lebih sederhana, dan optimasi yang dibantu oleh AI Google, penggunaan Campaign Performance Max ini tetap perlu dipantau secara berkala, mengingat kita tidak bisa 100% bergantung pada machine learning. Apabila Anda tertarik untuk menggunakan Campaign Performance Max ini, namun tidak memiliki waktu yang cukup untuk mengawasi dan melakukan optimasi, Anda bisa mempertimbangkan untuk menggunakan\u00a0<a href=\"https:\/\/jasa.koalakreatif.com\/index.php\/jasa-iklan-google-ads\/\">Jasa Google Ads Profesional<\/a>\u00a0yang sudah cukup ahli menangani Google Ads. Cukup sayang ketika Anda sudah mengeluarkan budget yang cukup banyak untuk menggunakan fitur ini namun tidak bisa Anda awasi dan kelola sendiri karena kesibukan Anda yang menuntut Anda lebih fokus ke pengembangan brand Anda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads meluncurkan fitur baru yaitu Campaign Performance Max yang diluncurkan sejak tahun 2021. Sejak kemunculannya, fitur ini menimbulkan pro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-blog"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"rillarn","author_link":"https:\/\/jasa.koalakreatif.com\/index.php\/author\/rillarn\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/jasa.koalakreatif.com\/index.php\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Google Ads meluncurkan fitur baru yaitu Campaign Performance Max yang diluncurkan sejak tahun 2021. Sejak kemunculannya, fitur ini menimbulkan pro [&hellip;]","_links":{"self":[{"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":15,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/posts\/113\/revisions\/445"}],"wp:attachment":[{"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasa.koalakreatif.com\/index.php\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}